Privacy Policy

Last updated: March 6, 2026

1. Introduction

Active Krew ("we", "our", or "us") operates the website activekrew.com and provides online fitness coaching services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

2. Information We Collect

Automatically Collected

  • Pages visited and features used
  • Device and browser information
  • IP address (anonymized via Plausible Analytics)
  • Referral source

Voluntarily Provided

  • Name and email address (when you apply to the waitlist or book a consultation)
  • Fitness-related information you provide in the application form (age range, fitness level, goals)
  • Any information you share during coaching calls

3. How We Use Your Information

  • Provide and improve our website and coaching services
  • Manage waitlist applications and contact you about coaching availability
  • Respond to inquiries and consultation requests
  • Analyze website usage to improve user experience
  • Send service-related communications (with your consent)

4. Analytics

We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies and does not collect personal data. We also use Google Analytics and Google Tag Manager for website performance tracking. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

5. Data Sharing

We do not sell your personal information. We may share information only in the following cases:

  • Service providers: Google (analytics), Plausible (analytics), Google Calendar (scheduling)
  • Legal requirements: If required by law or to protect our rights

6. Waitlist & Email Communications

When you submit a waitlist application, we store your information to manage your spot and contact you about coaching availability. Each waitlist email includes an unsubscribe link. Clicking it immediately removes you from all future communications. You can also email us at [email protected] to request removal.

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Unsubscribe from the waitlist at any time
  • Opt out of non-essential communications

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

9. Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected].